Start & Grow your Business the Instagram(tm) Way - Picture
Perfect Profits
Instagram is growing in popularity every day. People love to take photos and
upload them to share with the world. Wouldn’t it be great if you can put this
social media site to use and make some money with it? The best thing is, you can
and Instagram is easy to use as an online business to make a decent
income. Soyou want to know how to start this business? Well it is very easy and I will show
you how!
Reasons to Choose Instagram for your Business
First, you want to know why this is a great business idea. Let’s look at the facts.
There are over 400 million active monthly users. It is really easy to find people
who are interested in your specific niche and to present them with material that
will catch their eye on the spot! Remember, you have a very short amount of time
to attract a potential customer, so this is key when deciding what types of
pictures or video to use on your account.
Going along with the massive amount of monthly users, there are more than 75
million people who use Instagram every single day. Of course this number can be
much larger on any given day and it can change drastically; as quick as you are
done reading this article.
More than 20% of Internet users are now on Instagram. You may think to yourself
that is not a really huge number, but when it comes down to it, there are millions
upon millions of people who use the Internet daily. There are times when people
take breaks at work or, on the weekends when there is nothing else to do they
will surf the Internet. Users will likely search for something that has media rather
than read something with just words. Pictures and videos are among the most
popular type of content that the average person is looking for.
One fact, which is good to know about Instagram to get you motivated to start
your business, is that more than 77.6 million users use this platform in the United
States alone. So are you convinced yet that you should start your business using
Instagram? If not, then you might as well not read anymore. If, however, you are
even slightly curious, please continue and read more exciting reasons to use this
platform for business.
Easy or not so easy – You be the Judge
Maybe you are thinking it is not that easy to start a business with Instagram.
”With all the thousands of posts that are out there, it might be too crowded for
me to get people to find and follow me”. Well, truth be told, it is easier than you
might think. So how does one grow their Instagram business after they have their
account setup with some pictures ready to go, but not many followers? There are
several ways to do this.
First, do your research. One thing that attracts people to an image is colors. This is
a known fact as many marketers will tell you. I know someone who sat in a
seminar for marketing and they were literally blown away by what was said. Did
you know that a yellow background with red font actually gets someone’s
attention more than other colors used? Of course, this should not be a majority of
what your posts look like, but when you want to place an ad on Instagram to
attract a potential buyer to your affiliate link and offer, you may want to consider
this. And do your research to see what other types of ads work.
Making a Picture Viral
It is important in this day and age to make images that people will share. I find the
best way to do this is to make the picture funny and remember able. There are so
many different types of pictures posted on Facebook that are colorful, have a
funny saying and sometimes a cute animal. If you notice, you can see how many
times they are shared – it’s quite mind blowing. Well think of that as a technique
when creating an image for an ad, but of course make it something that will
encourage the follower to click and look at your offer.
When someone sees something they like, they are more likely to share this with
their friends. Sharing is the key to getting your affiliate or products out there. The
more eyes that see it and like what they see, the more potential and actual
buyers there will be. I’m sure this intrigues you as much as it did me
You can make a Business Account
Yes, you can actually create an Instagram Business Account. Just sign up the way
you normally would if you were creating an account for the first time. Make your
username something related to your business. For instance if you are promoting
Sporting Goods and more specifically fishing gear, then create a name that is
something like “greatfishinggear” so people know this is where I get the awesome
products for my fishing needs.
One thing I want to suggest is that you keep your business posts separate from
your regular posts.
There is nothing more aggravating then when your friends want to promote
something and all you see are ads trying to make you click here and there to buy
something.
You will have fewer followers than you had before if you try that, so please keep
this in mind. If you don’t want to see ads everywhere, then most likely, your social
followers don’t want to either.
It is also important to keep the ad posts to a minimum. You may think, well then
how am I supposed to get people to click on the ad? Like I said before, make it
memorable and attractive. You can post once a day or a couple times a week.
Nothing happens overnight, so be patient. When you have the right ads and
strategy in place, you will begin to notice an influx of followers to your business
and even regular Instagram account.
You can also let people know about your business on your regular account, but
again don’t go overboard. If you follow these rules, you are sure to keep people
liking, sharing, and following your posts.
Always Hashtag
Hashtag, if you didn’t know, started out as a typo. Someone wrote something on
Twitter and had # before a word, and the hashtag was born. Now it is widely used
on all Social Media to reference something important.
It is nothing super spectacular, but is so important these days. I am reminded of
the commercial for Honda where they say Hashtag this and Hashtag that. Well
you want to #keywords to encourage your followers to click and go to an offer.
Make those words memorable and interesting so people will have a reason to
click on them.
Also, a great way to use Hashtags is to include your business name. You can also
link your business website to a Hashtag on your business Instagram or even
personal account. You can also Hashtag your business Instagram to your personal
account by saying something like “I caught a big fish the other day; want to know
how I did it? Check out #bigfish.” Then it should direct them to a picture on your
business Instagram of you showing off your catch.
Always include some personable material on your business account so people will
take you as a real person and not someone who just wants you to buy from them.
You can of course make your picture clickable so people can get the gear that
helped you make your big catch. It is also a great way to motivate people to pick
up a hobby, if they never fished before, and they can begin to purchase fishing
gear from you!
Involve your Followers
Many times, people want to share their life with the world. When you have a
business that has tons of followers, have your fans send you their funniest or
cutest pictures to post on your Business Account.
When people see that there are others in the world that like your business and
are promoted on your page, they are more likely to feel you care about people. I
once heard someone say they saw their picture up on a website and were very
excited about it.
They said “I will continue visiting this site and this is where I am going to keep
buying my office supplies.” So do you think this strategy works? Put it to the test!
One more thing you can do is to like your followers’ photos and videos. If you
aren’t doing this, they may forget about you or even worse, think you don’t care
about them on a personal level.
Always be personable and think of others as you go about your day. When they
see the likes from you, they will be more likely to remember your name and
brand.
Also comment on their posts. Make sure when you do this, you are adding to the
conversation. Most likely you do not want to promote your business in the
comments. I see this all the time on YouTube where people comment on a video
and put a link to their offer. This is SPAM and is very unwanted behavior.
There is no worse feeling than when someone wants to take everyone’s eyes off
the post and go to another post. You would feel like you don’t matter enough,
and so will they. And when someone comments about what you said, comment
back. This will get the conversation going.
Be Authentic
People want to hang around someone who is real and not trying to be something
they aren’t. This goes for when you are promoting something you are selling. Post
a picture of you using a product you sell in an authentic manner. Sometimes
people don’t think outside the box and you may have to encourage them to see
the ways the product can be used.
If it is something that sparks their interest, you may just have a new customer.
This is why using pictures and video are so important these days.
People like to see how it is done. Of course, you don’t always have to be so
serious when promoting your products. Throw in a picture that shows the wrong
way and then the right way to use the product. Write the word “fail” or “major
fail” on the one photo and on the other photo show them the correct way to use
it. You can get some laughs out of that and more followers and sharers.
Core Values are Important to People
What are your company core values?
Think about that and incorporate this into your posts. Do it in a story or as an
event on your page.
Let people see visually what is most important to your business so they have
more of a reason to like your brand and company.
Exclusivity
One way to get people to follow you and look at your content on Instagram is to
let them know that here is the only place you will see this post. If they want to get
the best deal or best product on the market, then they should know they can only
get in through Instagram. Make sure they know this and see how many people
will follow you.
Ask Questions and Ask People to Vote
I actually found this to be a very interesting way of engaging followers. One way
to do this is to ask your followers “have you used your _____ today? Maybe
“what is your favorite coffee flavor?” It can be so simple. People love to share
with the world their likes and even dislikes so this is a great way to get people
involved.
You can also ask a question like which is better, vanilla or chocolate and put up a
poll and show responses. People are always interested to know what is popular.
Seeing poll results help them to know. If you are promoting a product, people can
see how popular it is and will want to buy it.
When and How often to Post
Now that you are more excited and informed about how easy it is to have a
business on Instagram, one question may still be lingering in your mind. How
often do you post? Well, for starters, be consistent with your posts. If you post
every Tuesday and Thursday, always post on these days. Also, think about the
time of day. When do people normally get up for work, when do they take lunch,
and when should they be home?
This is important because Instagram, like any other social media site, gets floods
of posts. You want people to be more likely to see your post, so post at a time of
day where people would normally be logged on. The three times mentioned
above are the best times to post something. People are more likely to see your
posts.
The amount of times to post will determine on your followers. If you post a
couple times a day and notice more followers, then that is a great frequency to
use. It does depend on the demand of your brand, so keep that in mind. If you are
seeing that people stop following you, you may be posting too much. You can
lessen the posts to once a day, or even a couple times a week. Always test what
works by monitoring your followers, and how many people are clicking on your
links.
Keep it Trendy
One last thing to note is to be aware of the trends. People are most likely
following a trend because they want to know what other people know and be a
part of the crowd. People may say they want to be an individual, but keep in
mind; they want to feel different about certain things in their personal lives, such
as the clothes they wear. You actually want to attract the people who follow
trends because they are the ones who like what the majority of people like. The
more people who like something you sell, the more likely they are to see your ad
and click the link then buy your product.
Conclusion
Always keep in mind these tactics when you are starting your Instagram business.
It is very easy to start one and will not cost anything upfront, so there is a lot of
room for fast profits. A lot of people want their own business because they know
there is money to be made. Of course, people imagine business being hard work
and needing large capital to start. Now with the Internet and Social Media like
Instagram, you are well on your way to making those picture perfect profits!
Results will vary and there are no guarantees that one thing works over the other.
So, keep trying and use different strategies until something works.